Chinese internet major LeEco is in talks with online video-streaming site Netflix Inc for possible cooperation in content, and details could be announced in September, as the Beijing-based firm steps up efforts to expand its presence in the United States.

China has 710 million internet users as of June, accounting for 51.7 percent of its total population, exceeding the global average by 3.1 percent,according to an official report released by the China Internet Network Information Center (CNNIC).